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2021年高考英语论题之直播带货附有关单词/人物材料/范文



  “直播带货”可以说是如今我国备受重视又极具打开潜力的新式作业。

  跟着新冠疫情减轻,复工复产后,湖北联手抖音:13市长直播带货 百亿流量助力重启,获得非常好的作用。

  中心政治局举办会议偏重,“坚持线上新式花费热度不减”。“直播带货”、线上团购、在线教育……疫情防控时刻,线上新式花费方法不断呈现,在必定程度上抵偿了线下花费的缺乏,起到了扩内需、促花费的作用,并展示出健壮的生命力。

  那么,“网红带货”用英文怎么说呢?

  网红带货

  网红:social media influencer

  He is not only a social media influencer, but also a teacher.

  他不只是个网红,仍是个教师。

  太多时分,咱们都会把某个作业的定见领袖简称为:KOL,也可以表达网红的意思。

  eg:

  Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.

  Belling 说,网红带货从第一天起就至关重要,其时 popchips 还只是一个小的独立品牌。

  直 播

  直播:live stream

  This is a wonderful live stream.

  这是一场精彩的直播。

  有关词汇:

  网红直播:live video streaming / network broadcast

  网络主播:network anchor

  live stream 直播

  live 现场直播

  stream 流量

  eg:

  Let's watch the live stream together!

  咱们一同看直播吧!

  有关热词

  e-commerce live streaming 电商直播

  direct broadcasting room 直播间

  online platform 网络平台

  social media 交际媒体

  Tik Tok 抖音

  purchasing power 收购才能

  fan economy 粉丝经济

  live streaming economy 直播经济

  limited edition 定量出售

  anchorman /’k?m?n/ 男主播

  anchorwoman /’k?w?m?n/ 女主播

  streaming online 在线直播

  key opinion leader 网红KOL

  new media 新媒体

  follow / unfollow 重视 / 取关

  hit the LIKE / thumbs up 点赞

  reward function 打赏功用

  flood / explode the screen 刷屏

  social network / networking 交际网络

  attract followers 圈粉

  小拓宽:

  “明星代言”英语可以说成 celebrity endorsement

  endorse /?n’d?s/ v. 代言;宣传

  endorsement n. 代言

  开箱直播:unboxing live stream

  美妆直播:beauty live stream

  穿搭直播:fashion live stream

  有关人物

  口红一哥——李佳琦

  The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.

  27岁的李佳琦特立独行的出售技巧为他赢得了“口红一哥”的称谓。他早年是南昌某商铺一个不起眼的店员,挣着菲薄的薪水,而如今他在抖音上有4000多万粉丝。

  In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.

  李佳琦在一次线上直播出售活动中,五分钟内就卖出了15000支口红。与许多美妆博主不一样的是,李佳琦展示口红时老是涂改在嘴唇上,而不是手臂上。付出终有酬谢,据报导,他如今的净资产高达500万美元。

  带货女王——薇娅

  There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.

  33岁的薇娅4月1日在淘宝直播间售出了一枚价值4000万元的火箭,颤动全国,引发了世界重视。淘宝不得不宣告一份声明,招认这次出售是真实的,而非愚人节玩笑。

  The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag #

WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.

  《我国日报》标明,这是“世界初度直播卖火箭”。跨越62万微博用户参加了论题#薇娅卖火箭#, 200多万观众在线观看了这场出售直播。

  有关作文

  【直播带货】

  假定你是李华,因为新冠疫情( the COVID-19 epidemic))的影响,你的英国笔友May家开办的农场农产品滞销,写信向你求助。请你给她回封信,鼓舞她参照我国的经历,自个做网络主播( network anchor),在家直播带货( promote goods sales through livestreaming)。

  内容包括

  1.直播推销的设备;

  2.直播推销的优势;

  3.直播推销的主张。

  1.拼单: share the bill;

  2.秒光:sell out within seconds;

  3.网红推广:social Influencer marketing。

  【参阅范文】

  Dear May,

  How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance.

  I do hope that it will be helpful to you. Best wishes!

  Yours sincerely,

  Li Hua